The Top 5 Ways of Selling Insurance In 2023

Starting a career as an insurance agent can be difficult. Not only do you need to think about how you’re going to partner up with carriers, you also need to think about how you can build yourself up as someone who your clients can rely on and trust.

While partnering up with carriers is mostly straightforward because of the established protocols in place, it’s the latter point that either makes or breaks your business. If you’re looking to build a long-lasting and loyal client base, we believe that your primary area of focus should be on achieving this one goal: exemplary service! By focusing on serving rather than selling insurance to your clients, you’ll find it that your agency will experience positive organic growth. You will also gradually start receiving referrals, which we believe is the best type of insurance leads.

Here are our top 5 ways of selling insurance in 2023:

Provide your Clients with Exemplary Service

Think of the last time you interacted with someone selling you a service or product. Be it over a call or in person, in most cases, you want to avoid the conversation or end it as soon as possible. But good service is hard to pass over. While people never look forward to purchase insurance, it is an important task that they need to carry out. If you, as an insurance agent can take care of their insurance needs and offer exemplary service, your clients will remember it.
By treating your clients with respect and making sure that they they’ve acquired the best solution to financially protect themselves, their family, possession, and assets, they will take away a sense of satisfaction and contentment. And in most cases, a satisfied client will spread positive word of mouth which will bring in more quality clients your way.

Empathize with your clients

Good salespeople know the value of empathizing with their clients. As an insurance agent, your clients need to first believe that you’re there for them and not the other way around. Ask about their family, their pets, hobbies, their music preference, or anything else they care about.

It is imperative to make them feel at ease. Sales is a long-term practice and your clients can decide on replacing you with a different agent any time.

An effective technique can be to identify which generation you’re selling insurance to. This can allow you to customize your selling approaches that you can take to reach an agreement. For example, Statista mentions that there were 67 million Gen Zs in the U.S. population in 2023.

As a generation who has never seen a world without mobile technology, they would perhaps be more comfortable talking with you via video conferencing platforms like Microsoft Teams or Zoom. Maybe you could also try to find common ground with them by talking about the latest TikTok trends.

Drive Traffic to Your Website

Creating a website could sound like a no-brainer when it comes to creating a brand for your agency. You could spend a lot of time and a small fortune to build the perfect website for your business. While optimizing your website is an excellent way for you to attract new customers, one of the best techniques to attract clients is social media insurance marketing.
Start by creating social media accounts on the top social media platforms –Facebook, LinkedIn, Instagram, and Twitter. But don’t ignore the less conventional platforms like Pinterest, Reddit, TikTok, and Discord. They can also help bring in niche prospects. The aim should be to try to leave no digital stone unturned.

You can also ask your satisfied customers to share links to your website through their social media accounts. You’d be surprised how willing many will be to help you for the service you’ve provided them with.

Get Listed on Review Platforms

Put yourself in your client’s shoes! What would you do if you were looking for an insurance agent to help you find the right insurance? No doubt you’d use the internet to see what others have said or written about you.

A single bad review or a negative testimonial can be enough for your prospects to permanently pass you up for another agent. So, get your business listed on reputable review platforms and make sure that you’re constantly monitoring them.

Some of these review platforms include:

• Google My Business
• Yelp
• Thumbtack

Modern insurance agents and agencies tend to post their own reviews and testimonials on review sites. But genuine reviews tend to stick out like a sore thumb. You can rest assured that the audience will most likely catch up on it.

Dress For Success

You could be an insurance sales agent who is more than capable of meeting and even exceeding your client’s expectations. But looking the part plays an even more important role than you might think.

When it comes to sales and marketing, your appearance will significantly influence your customer’s behavior and, ultimately, their purchasing decisions. It can sometimes be even more important than your skillset and experience.

And given the level of competition in the market today, you could use any advantage you can find. When you dress professionally, your clients are more likely to take you seriously. So, invest in a good business attire. A little perfume or cologne is nice too (but don’t overdo it). Remember that a professional appearance conveys success.

In Conclusion

Regardless of whether you are a new agent or a highly experienced one, there’s always room for improving how you sell insurance. Focusing on a dynamic customer-centric approach can guarantee that you attract a consistent flow of quality leads to your business. It can also guarantee that you establish yourself and your agency as a stand-out brand.