Insurance Sales and Marketing

The Best Approach for Selling Insurance to Different Generations in 2023

Agency Height

March 22, 2023 · 4 mins read

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12 thoughts on “The Best Approach for Selling Insurance to Different Generations in 2023

It’s a hard job appealing to the Gen Z because I didn’t understand how to cater to them. They seem pretty dismissive and have smaller attention span. How do I appeal my products to them? Any pointers?

One of the best ways to appeal to your Gen Z customers is to try and relate to them on a personal level. Figuring out what trends they follow and what they are talking about to their peers can give you valuable insight on how to appeal your products to them. We hope this helps. Feel free to contact us here for more questions and queries.

Good read, I’m a millennial and I agree with the blog! I did have some questions though. Is there someone I can talk to regarding it?

Indeed, knowing your customer is really important if you’re to lay out an effective market plan to sell insurance to different gens… I love this article…

I’ve been working in this field since a long time now and I can say that the information presented here are accurate. Good job!

Different generations do bring different challenges. A great read. Tik Tok is pretty prevalent in Gen Z, do you think it has any potential in insurance?

This is very informative. I found the Google research linked here very insightful. So, the best way to appeal to Gen Z is to make sure a brand or product is hip and cool? How do we figure out something is in trend?

We are glad that you found the information useful. Yes, appealing to Gen Z demographics through trends and the ‘coolness’ of a brand can attract them. Regarding trends, there isn’t a specific way to know that other than noticing how people within your social circle online and offline are reacting to something. Additionally, a quick search regarding currently popular trends can also help you figure out what people find appealing.

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