Insurance Sales and Marketing

Is Buying Leads in Insurance a Better Way to Generate Leads?


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Agency Height

September 7, 2023 · 8 mins read

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Successful agents can influence prospects to buy their services and continue using them. This requires adeptness at interpersonal communication and relationship building. Clients need to like you and want to be around you long enough for you share your offer.

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16 thoughts on “Is Buying Leads in Insurance a Better Way to Generate Leads?

A really impressive guide..if the tips laid in this article are implemented, business won’t go dry.. Really appreciate how you’ve managed to make this piece of article informative and concise! Just what I needed.. Cheers!

Considering how inboxes are inundated by spammy emails, how effective would an email marketing be at this age? Wouldn’t posts in website or even Instagram and Facebook be more effective?

Even though it is possible to target a wider audience with Instagram and Facebook, sending out emails is still relevant to your business! It gives your leads a sense of personal touch and highlights all the important things you want your clients to see. Website and social media marketing are staples, but email marketing is a niche of its own.

It is a key priority for businesses to stay afloat even during crisis. There’s a high risk of losing clients and maintaining a healthy sales pipeline is vital to ensure business continuity. Therefore, adapting to new strategies and “new normal” is crucial for survival. Awesome read guys!!!

Thank you for the comment! That is true, we live in a time where human interaction is strongly discouraged. However, it is certainly possible to still connect without putting us and our clients in jeopardy. The “new normal” call for new strategies and better customer service.

But don’t you think asking for referrals sounds a bit unprofessional? Wouldn’t be better if you received referrals genuinely from your clients?

We do believe that referrals received without having to ask for them are awesome. However, in some cases, your customers may forget, or push it off until you ask them for it. A little reminder never hurts, does it?

Thank you for the encouragement! Lead generation may be a big fish to fry, but once you get the hang of it, you will be chasing leads left and right. Your independent insurance agency survives on being able to acquire new clients; As long as you reflect your core values in your actions, there is no way you will fail.

I sure am lucky to be working as an insurance agent; I would hate to be laid off. However, do you really think email-marketing drives any business? I usually throw mine away.

Email marketing is a tried-and-true means of generating leads for thousands of small businesses across the globe. While it is a slower and more time-consuming method, an email allows you to state your company name, core values, business motto, and a sales-driving body to convince your readers.

I have built a few social media platforms for my agency, but they’re not doing as well as I’d hoped. What other ways can I build my online rapport? Because organically speaking, my business is going kaput.

What a fantastic Post. I can’t wait to start utilizing the resources you have given for generating insurance leads. this is probably the best.

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