How to Achieve All Your Insurance Sales Targets: A Guide

Insurance Sales targets are quite beneficial for an agent.

It’s important to have a strong understanding of goal setting. In the insurance industry, many agents routinely set strong goals for themselves and their businesses. As tedious and redundant as goal setting may sound, it helps agents like yourself rise to the top. Having this skill can drastically change the trajectory of your career.

A post by MindTools states that, in 1968 the psychologist Edwin Locke developed a theory to increase motivation. If you want to increase your motivation and reach your goals, you need to make sure that they are specific and measurable. As an insurance sales agent, it’s important for you to have attainable and direct sales targets. Make your goals measurable by making sure they are concrete and concise.

Below are 7 things to keep in mind when setting a goal:

In this blog

Set Both Big and Small Insurance Sales Targets

While setting goals to achieve your desired insurance sales targets, it’s easy to focus on the big picture and  forget about the smaller objectives. Thinking of the bigger picture is important, but you must keep in mind the smaller steps that will keep you motivated and help you achieve your overall goal.  

For example, you have a goal to increase your sales by 15% in 3 months. This can be considered as your big goal. To achieve this, your small targets could include encouraging discounts for referrals and investing more in advertising your business. By remembering to set smaller objectives to reach your ultimate destination, you are investing in your future like never before. 

insurance sales targets

Be Realistic About Your Insurance Sales Targets

Setting an aim to achieve a certain insurance sales target without doing research beforehand can be catastrophic. One of the best ways to have a reality check is by evaluating your performance. By knowing your strengths and weaknesses you can be realistic about what you can do. Knowing your potential can help you adjust your goals to be more attainable and leave you feeling more fulfilled.  

Other ways to be realistic in this context are to assess your resources. Resources can be of any type like time, money, knowledge, manpower, etc.  You can also try using tried and tested tips when selling insurance policies


Know the Outcome of Your Insurance Sales Target

In the race to attain a sales target, don’t take your eyes off the prize. In this case—the outcome. When setting a goal, try remembering why and the purpose behind the goal. What’s going to happen after you reach it? Many times, people lose sight of what they are actually trying to achieve, and it’s especially easy to do so as an insurance agent.  

For example, if your goal is to add more people to your team, then make sure you know exactly why you need these other people and what you need them for. Maybe instead of hiring a full-time assistant, you could hire a part-time assistant?  

Periodically taking the time to remember why you set your overall goal will help you make sure you are still on track to achieve it.  

insurance sales targets goals

Involve Others to Help with Achieving Your Insurance Sales Targets

Forbes states that saying your desires out loud can help you work harder to make them a reality. It makes them seem more tangible and possible, especially when spoken out loud to someone else. Telling other people about your goals can light a fire under you, as you don’t want to disappoint them or let them down. 

Another great way to involve others in your goals is to periodically review them with a partner. This should be someone who is supportive of you and that you trust. Reviewing your goals with a partner can keep you accountable and help you stay on track. Additionally, they can act as an objective third-party and help you make sure that your goals are still relevant and worthy of pursuing. 

Daily To-Do List for Your Insurance Sales Target

Make a daily list of tasks you need to accomplish and include small goals that can be incorporated into your day-to-day list. This way you are working little by little each day to eventually reach your bigger goals. 

One tip to avoid burnout can be to include one fun task on your list. For example, if you have three tasks in a day to achieve your sales target at the end of the week, then try incorporating a short walk or having a fancy cup of coffee on your list. Your brain is likely to work harder if you give it ample rewards.  


Make Client-Centric Insurance Sales Targets

Your job as an insurance agent is to work for your clients. Sometimes it’s in the form of selling them their first insurance policy or renewing the policy of an existing client. Regardless of your work, your main job is to give your clients what they want.

As an insurance agent, you need to be aware of what your clients want and need. Client needs change with the times. Taking the time to really listen to your clients and hear their needs and wants periodically will make you a more client-centric agent. When goal-setting, make sure that one or two of your smaller goals are client-centric.

Plan Your Time Effectively

Managing time when you have a lot on your plate is not an easy task. Make sure you prioritize your tasks for maximum productivity. Some goals are naturally more important than others. Realizing this and making an action plan accordingly will help achieve your desired sales targets.
how to meet insurance sales targets

Bonus Tip: Eliminate Distractions to Get Your Insurance Sales Target

There is a myriad of things that can distract you when working. It could be that one colleague who keeps playing loud music or getting a stream of useless notifications on your phone. Distractions come in many forms and it’s important to eliminate them as much as you can. By doing so, you can maximize your working speed and get into an efficient groove.

In Conclusion

“When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.”  —Confucius

As an insurance sales agent, it’s easy to slip up and make mistakes. By setting up meaningful aims you can stay focused. A well-made agenda will help your independent insurance brokerage or insurance agency reach success more than anything else.

You can also create a shortcut to success today by listing yourself on our agent directory. Become more accessible and verified for your clients.

Leave us a comment down below to share your goals!


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