Primerica Insurance Review 2023
Life Insurance Pros, Cons, Rating, and Verdict
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Last Updated: July 5, 2023
Primerica Insurance has been around since 1977 and offers a variety of life insurance coverage and financial products that can help you and your family gain financial independence. In this Primerica review, we’ll take a closer look at the company, highlighting its pros and cons, cost, life insurance review, and more to help you determine if it’s the right provider for you.
Overview of Primerica Insurance
- Primerica Reviews: BBB (94), Consumer Affairs (928), Trustpilot (17), Total reviews: 1,039
- Ratings: BBB (2.36), Consumer Affairs (2.9), Trustpilot (3.7), Average rating: 2.98
- Address: Duluth, Georgia, United States
- Phone number: 1-800-544-5445



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Primerica Life Insurance Pros and Cons
- No medical exam required
- Senior insurance
- Riders available (Accidental death, Disability income)
- Up to 35 years term policy
- No online quotes
- Higher premiums
- Limited product options



Products
Primerica offers term life insurance policies, as well as other products such as mutual funds and debt management services. Likewise, the company also provides financial education and a network of more than 130,000 licensed insurance agents to help you with your financial goals.
Primerica Life Insurance
- TermNow Policy
- Custom Advantage Policy
Each policy includes term lengths from 10 to 35 years.
The company’s TermNow policy is a straightforward term life insurance plan, while their Custom Advantage policy allows for more customization.
Moreover, Primerica Life Insurance provides up to $5 million in coverage and allows coverage until 95 years.
Cost
The cost of Primerica Insurance varies depending on a range of factors, including age, health, and coverage amount. There isn’t much transparency about costing online, so talking to a Primerica agent is the best way to figure out your premium cost and payment plan.
On the bright side, they offer a no-cost insurance policy review that helps you get the right amount of coverage at the best price.
Sampling of Primerica Customer Reviews
My experience with Primerica has been nothing but positive. I always feel as though my needs are being met. My representative listens well to me and only offers suggestions that are in my best interest. Their financial analysis is free and was life changing for us. They helped us get out of debt several years sooner than what we were on track for, saved us a LOT of money on our insurances, helped us get protected with a will, and now we are totally on track for retirement. I recommend only them to everyone I know. We are super grateful for this opportunity to work with them. I feel like I can now make an educated, informed decision with our finances and am confident that we are not going to ever get taken advantage of again. I really appreciate their educational approach to this vs a salesy approach.
I had a great experience with Primerica Financial Services for life insurance. I have checked around with a few other companies and this was the first one to explain to me the difference between different types of life insurance and educate me, friendly not pushy, honest and willing to get me the best product for my family. I would recommend and have to friends and family!
Due to unexpected life circumstances I had no Choice than to call Primerica after a friend of mine reminded me about my funds, so I called my agent. My agent told me to call the customer service, I did. The first lady was very nice and deducted the amount that I needed. 3 days past did not receive anything, no phone call no letter whatsoever. I called on the third day they told me they process it on the 27th and they told me I have to wait because you should kick from their Bank to my bank on the 28th and final transaction to be done on the 30th, call my bank. I waited another two days. 5 days later no deposit. Remember I called on the 24th and waited until the 30th. This is more than 3 days that they promised. I called every day after the 3rd day, I still did not receive anything.
Source: Consumer Affairs, BBBPrimerica Customer Service and Financial Reviews
Better Business Bureau (BBB):
With a A+ rating from BBB, you can count on Primerica’s commitment to customer service, making it a viable choice for your life insurance coverage.
A.M. Best:
Primerica is rated A+ (Superior) in terms of financial strength by A.M. Best, which is high, and shows that you can rely on the company to pay your claims.
J.D. Power:
Primerica ranked 13 out of 22 companies in the 2022 J.D. Power U.S. Life Insurance Study. It scored 766 out of 1,000 which is slightly lower than the industry average of 774, and indicates their customer satisfaction is lower in comparison to other top life insurance companies in the U.S. The highest scorer was State Farm, which received 839.
The National Association of Insurance Commissioners (NAIC):
With an average complaint index of 0.28, Primerica Insurance has fewer complaints than expected for a company of its size. A lower index is better and an index above 1.00 indicates a company has more complaints given its size.



Primerica Life Insurance Reviews: The Verdict
With a focus on term life insurance, Primerica aims to make coverage affordable and accessible. More than 5.7 million policyholders trust this company as their life insurance provider.
The customer reviews of Primerica Insurance are mixed. While some customers praise the company for their simplified underwriting process and helpful agents, others criticize their higher premiums and limited product options.
While the company’s premiums may be higher than some competitors, it has an A+ rating from the BBB, indicating a commitment to customer service. The third-party ratings of the carrier are also mixed. The NAIC reports lower-than-expected complaints for the company, while J.D. Power gave them a lower-than-average customer satisfaction score.
A plus point is that they provide coverage for up to 35 years, which is rare. But, if you want online quotes to begin with, you won’t get it without consulting a Primerica life insurance agent.
All in all, if you are seeking long-term life insurance without a medical exam and want to get financial advice at the same time, Primerica may be a good option. Additional riders like accidental death and disability income coverage will also give you added protection.
Agency Height’s Reviews of Top Life Insurance Companies in the U.S.
There are life insurance companies like Colonial Penn Life Insurance and Globe Life Insurance, that you can take into consideration. Other companies include:
Frequently Asked Questions
Is Primerica life insurance legit?
Yes, Primerica’s life insurance is legitimate. It has been providing life insurance policies for 40+ years. Please note that it only offers term life insurance.
Can I get life insurance quotes from Primerica online?
No, Primerica does not provide online quoting service for its life insurance policy.
Is Primerica a trustworthy company?
Yes, the carrier is a publicly traded insurance and financial services company with offices and insurance agents across the U.S.
How long does it take Primerica to pay out a life insurance policy?
Primerica pays out its life insurance policies within 2 weeks after you submit a claim. However, some policies can take more than 2 weeks depending on the nature of the claim.
Sources
Highlights
- Overview of Primerica Insurance
- Primerica Life Insurance Pros and Cons
- Products
- Cost
- Sampling of Primerica Customer Reviews
- Primerica Customer Service and Financial Reviews
- Primerica Life Insurance Reviews: The Verdict
- Agency Height’s Reviews of Top Life Insurance Companies in the U.S.
- Frequently Asked Questions
- Sources
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