American Family Insurance Reviews 2023

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Last Updated: May 18, 2023

Overview

  • No. of ratings: ConsumerAffairs (3.4), Trustpilot (2.3), Better Business Bureau (1.16), Avg ratings (2.28)
  • No. of reviews: ConsumerAffairs (930), Trustpilot (11), Better Business Bureau (67), Total reviews (1008)
  • Phone number: (800) 692-6326
  • Address: 6000 American Pkwy Madison, WI 53783-0001

About Carrier

  • Founded in 1927
  • Based in Madison, Wisconsin
  • Homeowners, renters, condo owners, landlords, and business owners.
  • Discounts include policy bundling, customer loyalty, and generational discounts, along with smart home discounts.
  • American Family’s coverage options include insurance for homes, apartments, condos, manufactured homes – along with other residence types.
  • Standard coverage encompasses the basics, but you can add coverage at extra cost for your sump pump, or to match siding after a covered loss, among other options.
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Amfam Insurance Products and Services

  • Auto insurance
  • Home insurance
  • Life insurance
  • Business insurance
  • Health insurance
  • Umbrella insurance

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American Family Insurance Discounts

Home insurance policies include coverage for your home, personal property, and liability. Additionally, American Family Insurance offers life insurance policies, including term and permanent life insurance.

  • Multi-vehicle discount
  • Loyalty discount
  • Early bird discount
  • Multi-policy discount
  • Steer into savings discount
  • Auto safety equipment discount
  • Defensive driver discount
  • Good driving discount
  • Low mileage discount
  • Know your drive discount
  • Good student discount
  • TeenSafeDriver discount
  • Away at school discount
  • Young volunteer discount
  • Generational discount
  • Auto pay discount
  • Full pay billing discount
  • Paperless discount
  • Dreams Restored Program (DRP)

Pros and Cons

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  • Good customer services
  • Low complaint levels for home insurance.
  • Best in claims handling
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  • Not available in all states.
  • Unclear services

Customer reviews

I had a water emergency in my basement and the process has been excruciating!! I have been lied to, misrepresented and bullied by this company. Very few contractors will deal with AM FAM!! I am on my third, as the other two just walked away in disdain. They are offering about 1/4 the replacement cost and I have been paying for full replacement cost for years. Meanwhile my entire basement is a wasteland. Do not waste your time and money with this company!!

So glad it’s now a mutual organization. Just reviewed and updated my homeowner’s and agent helped me save $800 a year. Very prompt service. Been with company 30 years and it’s getting better.

We’ve owned our home for 7 years now, and have had 2 insurance claims. Both were handled quickly by AmFam. Our agent is kind, and very thorough when reviewing our coverage. Our first claim was only a few months after we had moved in.

I have been paying Homeowners for 17 years and just filed my 3rd claim, in 17 years on my roof. My contractor says it’s hail damage and the adjuster agreed that it was damaged, but not enough to be covered!!! My contractor is livid!!! We will see what happens because this is not over!

We have had our home and car insurance through American Family for more than 30 years. We have found their rates and policy coverage to be very competitive, but most importantly their customer service is exceptional!

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Third Party reviews

BBB Reviews

According to the Better Business Bureau (BBB), American Family Insurance has an A+ rating, which is the highest rating possible. The rating is based on factors such as the company’s complaint history, advertising practices, and transparency.

The BBB website lists 60 customer complaints against American Family Insurance over the past three years, with the majority of complaints relating to problems with billing and collections, followed by complaints about problems with products or services.

The company has also received a number of awards and accolades for its customer service and community involvement.

Trustpilot Reviews

Based on the information available on trustpilot review, it appears that the customer had a negative experience with American Family Insurance.

Majority of customers reported issues with their billing and found it difficult to resolve the issue with American Family Insurance’s customer service. They also expressed frustration with the company’s claims process and felt that they were not adequately informed about their policy coverage.

ConsumerAffairs Reviews

According to ConsumerAffairs, American Family Insurance has an overall rating of 3.5 out of 5 stars, based on over 700 reviews.

The reviews are mixed, with some customers reporting positive experiences and others reporting negative experiences.

Positive reviews of American Family Insurance often mention the company’s helpful and knowledgeable agents, as well as the ease of the claims process. Many customers appreciate the wide range of insurance products available, as well as the company’s competitive rates.

However, negative reviews tend to focus on issues with the claims process, customer service, and billing. Some customers have reported difficulty getting in touch with American Family Insurance representatives or delays in claims processing. Others have reported issues with billing or unexpected rate increases.

Conclusion

Amfam Insurance has received mixed reviews from various sources. While some customers have praised the company’s customer service and affordable rates, others have expressed frustration with the claims process and billing issues. However, the company has taken steps to address customer concerns and has received positive ratings from reputable organizations such as the Better Business Bureau. Ultimately, when considering American Family Insurance, it is important to read reviews from multiple sources and to carefully consider your own needs and priorities when choosing an insurance provider.

Frequently Asked Questions

  • Is American Family Insurance rates competitive?

    American Family Insurance offers a range of discounts and savings opportunities that can help make their rates more competitive. For example, the company offers a multi-policy discount for customers who bundle multiple insurance products together, as well as discounts for safe driving, good grades, and home security systems.

    Ultimately, the best way to determine whether American Family Insurance rates are competitive for your specific needs is to get a personalized quote and compare it to other insurance providers in your area.

  • How can I find American Family Insurance reviews?

    You can find American Family Insurance reviews on a variety of websites, including the company’s own website, social media platforms, and third-party review websites like Consumer Affairs, Yelp, and Google.

  • Are American Family Insurance reviews reliable?

    American Family Insurance reviews can provide valuable insights into the experiences of other customers, but it’s important to keep in mind that individual experiences may vary. When reading reviews, it’s important to consider a range of opinions and to look for patterns and trends.

Sources

BBB 

ConsumerAffairs 

Trustpilot 

Highlights

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