Insurance Marketing Ideas For 2021: 7 Ways To Go Viral
Coming up with insurance marketing ideas can be challenging. Insurance marketers are constantly trying to come up with ideas to drive more conversions. Creating insurance selling strategies that are impactful and will grant you efficient conversions can be difficult.
We live in a society where almost everyone is following the digital route in their daily and professional lives. So, it should go without saying that opting for a completely digital selling approach would be the best approach. And while that train of thought is valid, sometimes an old-school marketing technique checks all of the right boxes.
In that regard, we can suppose newer insurance marketing ideas can be woven in with traditional marketing methods for maximum efficiency.
The following are a few examples of how you can approach marketing for your insurance agency.
In this blog
Don’t be too sure that your policyholders will automatically renew every year. Your policyholders are not going to stay with you forever if they are seeing better deals elsewhere. Try to discuss policy details periodically with your customers. Figure out what is going on in their lives and think about which of your products can be useful to them.
Always work towards building a stronger relationship with your clients. This way you increase the possibility of securing them as a long-term client. Based on what you do for them, they might help you by recommending your agency within their close circle of friends and family.
Adapting this method to come up viable insurance marketing ideas for your business will definitely help you cultivate a good relationship with your clients.
Generally, insurance companies tend to under deliver and over promise to their clients. Do the opposite, but only by a little. Let your actions speak for themselves. Let your clients know what you can do for them and how much of the extra mile you are willing to go for them. This does not mean that you are promising them services you do not offer. Make an effort to know what their needs are and offer your solutions based on the services that you provide.
Be honest about how you can help them. And that can sometimes be more than enough.
Utilize Social Media Channels
In today’s digital world, harnessing the power of the internet is an absolute must. With a strong internet presence, you and your agency can become the first choice for insurance shoppers. Insurance agents can build their presence on social media platforms such as Facebook, Instagram, YouTube, LinkedIn, and Pinterest.
Why? Because that’s where everyone seems to be these days. The Pew Research Center has been tracking social media usage since 2005, and in 2019 they found that the percentage of US adults who use at least one social media platform by age was as follows:
- 90% of US adults ages 18-29
- 82% of US adults ages 30-49
- 69% of US adults ages 50-64
- 40% of US adults ages 65+
So, no matter your target demographic, it’s evident that for most ages, a large portion of US adults are active on social media. And that is enough reason for you as a marketer to reach out to them.
Furthermore, these sites aren’t just places for boosting your insurance sales numbers though—they are platforms for you to connect with potential clients. The objective here is not to approach them for sales. It is to develop a connection with them in ways that would lead them to respect your business and vice-versa.
Research Insurance Marketing Ideas For Blogging & Content Creation
Your life and experiences are stories to be told. There are always people who are willing to listen, learn, and relate when it comes to sharing your story. Blogging and content creation can help provide a platform for you to do that.
Blogs are a great way to curate content related to an individual or a business. When you document and tell your story, it is impactful. People and businesses will get to know you on a deeper level. And when people get to know you, they might be more willing to work with you as well.
Additionally, blogs can help create value for customers who are first-time insurance buyers. Anything you write can be valuable information to people who are researching their first insurance purchase.
Insurance Marketing Ideas For Your Videos
Videos are a great way to connect with people. The more people hear you talk about insurance and your products, the more likely they are to inquire about your products and even buy them from you. Also, videos are great content for your blog and social media platforms.
In a survey of 694 marketers and small business owners, Biteable found that 74% reported “video has a better return on investment than static imagery.”
Therefore, a simple video explaining a topic about one of your products can be greatly beneficial to you and your business. Applying such video-centric insurance marketing ideas to your strategies can help you build you brad as well.
Improve Your SEO
Paid Lead Generation
Generating insurance leads through the internet can be an arduous task. Most of the time, the information can be inaccurate, there can be competition, and sometimes people aren’t excited to talk to you. But, this form of insurance marketing is one of the prime methods to quickly generate leads.
Paid lead generation is good in the sense that you can target a specific location, demographic, and group of people that have a higher chance of conversion. You can run ads on Facebook, Google, YouTube and more in order to do this. The content that you pair along with these ads can help you generate the leads that you want.
Initially, it is good to try out this option with a smaller budget to see how much ROI you receive in the form of leads. After that, get relative insights and data from successful ad campaigns and plan any future ads accordingly with an increased budget. Applying one of these insurance marketing ideas for your business can prove to be beneficial in the long run.
Are These Enough For Insurance Marketing Ideas?
These ideas and tips aren’t all-encompassing and there can definitely be more based on your personal experience. It is completely fine to implement tried and tested insurance marketing ideas for your business but there are many agencies that are coming up with their own unique ideas of marketing their business.
The only thing that you need to do is try!
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