7 Simple Tips You Should Know For Insurance Agent Networking
Insurance agent networking is important. Whether it is just to get to know people or acquire connections for your business, networking can greatly improve your career prospects. According to Bizzabo, 85% of people with senior leadership roles believe that in person events are essential to a company’s success.
Despite its importance, networking events can tend to be boring given how many attendees are trying to make sales pitches or are engaging in overbearing business conversations.
Nevertheless, as an insurance agent, it is better for you if you meet as many people as you can. Why? Because the more people you know, the more people you can sell insurance to. According to LinkedIn, 80% of professionals believe that networking events help elevating one’s career success.
Furthermore, a networking event is one of the best ways to meet new people.
Here are a few tips to help you get accustomed to networking events.
In this blog
Set Goals Before Networking
When you go into an insurance agent networking event or any business-related event, it helps to have certain goals.
Try to keep small goals such as meeting a certain number of people, finding five people you want to connect with via LinkedIn after the event, or finding four people to give out your business card to.
With goals like that, you will be able to focus on getting to know people instead of thinking about insurance sales.
Avoid Insurance Talk During Networking
Insurance has a reputation for being boring. And a majority of business networking events are primarily attended by insurance agents.
As an insurance agent, it is your responsibility to connect with networkers and not make them feel bored. So, try to delay any kind of insurance-related topics until after the event. Even if they try to direct the conversation to insurance, hold off on it and ask them about their line of work.
Make an effort to get to know them and understand what they need. If they reach out to you after the event and show interest, you’ll know you’ve managed to build a good connection from the event.
Once you have their attention, make your pitch, or set a meeting.
This strategy helps filter for people who are actually interested.
Be Punctual During Networking
Although being “fashionably late” does make it easy to blend into a room full of people, it also decreases your chances of making a connection with the organizers of an insurance agent networking event.
They are the first people at the event and have connections to almost everybody at the event.
So, when you arrive early, it is best to meet with them and compliment them on the event.
It will help you stand out and make even more connections at the event.
Connect People During Networking
There’s a good chance that you will already know a couple of people at an insurance agent networking event. However, they may not know each other. You can capitalize on that by introducing them to each other and helping them make a connection.
After bringing people together consistently, over time you can create a large circle of contacts who will remember you for helping them make a relevant connection. They will be more likely to connect you with people from their circle, which as you already know, is helpful for any insurance agent.
Pair Up with an Employee or Partner
You do not have to go to a networking event alone.
Pairing up with one of your employees or a partner can be a huge help to building your networking circle. Going to a networking event by yourself can be hectic if you feel like you have to do everything on your own. When you are with someone you know, they can help you to feel comfortable and not be bored as well.
Also, even if you do not meet anyone, you still had the opportunity to build your relationship with your employee or partner.
Follow Up After Networking
If you meet someone who could be a potentially strong connection to have, following up with them after the event is crucial.
People who attend insurance agent networking events meet a lot of networkers and more often than not, it is hard to remember every single person. Follow up with them via a call, text, or email.
Think about what you can offer them and try to create a closer connection. If you were talking about something when you met, you could try continuing that conversation even further.
Follow Client’s Business on Social Media
Social media platforms such as Facebook, Twitter and Instagram can be a great professional networking tool. According to Statista, the United States had around 284 million internet users in 2020. This figire is projected to reach 296.7 million user by theyear 2025.
If your agency has a profile on social media profiles, then you can follow and like all the businesses whose representatives you met.
Additionally, you can also try and connect with the people you met via LinkedIn. And having a good connection on LinkedIn helps both you and the person you met.
The end goal here is to take the first step towards creating a strong professional connection with people.
At the end of the day, a networking event is all about making your presence known.
Whether you accomplish that by being different or finding out ways to stand out, it is eventually up to you. These steps can help you think of other effective ways to navigate networking events as well. After all, you can only find the right strategy by trying things out and seeing what works best for you.
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