Last Updated: October 10, 2022

How to Sell Insurance Online in 2022

There is no denying that face-to-face interaction still has a large place in the insurance industry. However, it shouldn’t be ignored that when it comes to the topic of “how to sell insurance”, online marketing is quickly gaining steam as the go-to medium of generating prospective clients.

Tremendous strides have been made in technology and digital marketing over the past few decades. This has made the practicality of traditional techniques like door-to-door marketing and face-to-face appointments almost obsolete.

You might be wondering about how to sell insurance online effectively in 2022! These tips could help you gain the upper hand.

In this blog

Build a Dynamic Insurance Website

As customers are using the internet to search for insurance-related products, insurance agents need to start advertising their services through their websites. Making monetary earnings should always be one of your primary goals. But building a website that can provide visitors with free online quote forms and calculators can help increase prospects.

However, building a dynamic website that visitors can effortlessly navigate while also providing them with all the information they need can be very time-consuming. Studies by ResearchGate have shown that how websites are designed plays an important role in generating positive experiences for visitors. Namely, key indicators of credibility were how easy it was to navigate the site and an emphasis on security and privacy.  This is where hiring professional web designers and programmers could help mitigate some of the stress.

how to sell insurance the proper way

Keyword Is Key for Insurance

Whether or not an online business can sustain itself in the modern online marketplace depends entirely on whether they have been optimizing their websites properly. When it comes to the question of “how to sell insurance?”, conducting keyword research into a specific niche market can provide you with valuable insight into what your prospects are looking for.

Using keyword analysis tools like Mangools and Semrush can help you figure out what areas of a specific niche has the potential for you to capitalize on. Trying to compete for a keyword that has a multitude of content available online can often yield fruitless results. Identifying areas that are mostly barren and inactive might be something you can target your marketing approaches towards.

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Drive Traffic to Your Insurance Website

Let’s say you have built the perfect website that can provide its visitors with everything they need! What good is it, if it doesn’t receive or generate any traffic? Online traffic is the fuel that makes the insurance machine run. There are many ways in which you can drive your traffic up on your website. One of the best techniques is by creating social media accounts across all available platforms.

Creating accounts on Facebook, Instagram, LinkedIn, and Twitter are no-brainers. But don’t miss out on creating accounts on less conventional platforms like Pinterest, Reddit, and Discord. You can also refer to your business accounts through your personal accounts. Asking your contacts to share links to your page is a genuine marketing technique. You’d be surprised by how effective establishing a deep-rooted online presence can be. It can greatly help in generating online traffic and increasing your prospects. In the current market climate the question of “how to sell insurance properly?” is generally solved by driving traffic into your primary website.

how to sell insurance efficently

Customer Service Still Matters

Just because you’ve decided to conduct your business online doesn’t mean you no longer have to interact with your customers. When it comes to the topic of “how to sell insurance”, the role of customer service is now more important than ever before. With so many insurance companies and agents competing for their customer’s loyalty, how you interact with your clients can either make or break your business.

One of the top reasons people go online for their insurance-related questions is to receive prompt information. So, aim to provide responsive customer service. Doing so can significantly help in transitioning your prospects into leads, and ultimately your customers. Ensure that the chat program you have incorporated into your website is properly optimized to provide prompt and precise responses.

Also, make sure your contact details are easy to find, and provide prompt responses to any queries that come your way.

Remember, “It takes months to find a customer… seconds to lose one.” — Vince Lombardi. 

Join an Insurance Agency

This leads us to the last tip on the list!

While you can always choose to take matters into your own hands, doing so can be very costly, and—not to mention—time-consuming. One way to do so is by joining a good insurance agency that can handle most of your marketing and administrative needs.

Good insurance agencies are experts when it comes to the topic of how to sell insurance. They allow their agents to focus just on the sales and growing the value of their book of business. Agencies need to keep themselves at the forefront of the latest technological tools. So, agents can rest assured that they are getting represented in the best light possible. Based on the insurance agency’s implementation and use of modern insurtech, there’s a good chance that the insurance processes are getting handled intelligently and seamlessly.

how to sell insurance effectively


Every business needs to be customer-centric if they are to attract new customers and retain old ones. If you want potential prospects to find you, it is imperative to have a professional online presence. Building a good website that your visitors can navigate, conducting keyword research, and optimizing your content correctly can also significantly help generate positive traffic towards your business.

Once people enter the sales funnel and transition from prospects, leads, and eventually to customers, you also need to consider the customer service element. So, be available and respond to any questions that your customer might have. How to sell insurance in a way that can answer multiple nuances needs to be a priority.

You can also join an insurance agency and let them handle a considerable portion of your labor, or use these insurance selling strategies for a successful agent. Similarly, you can also use these sales tips when you’re selling insurance policies.

Join our insurance directory today and connect with your customers instantly!

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