Last Updated: October 10, 2022

How to Become an Insurance Broker Your Clients Trust

If you’re reading this, then chances are that you’re either already an insurance broker or wondering how to become an insurance broker. However, becoming an insurance broker is different from establishing yourself as one who your customers and clients can trust and rely on.

Selling insurance is not an easy job, and you need to possess certain qualities to be successful. As an insurance broker, it is essential to remember that you represent your clients. Being an insurance broker is also different from being an insurance agent. Building up your relationship with your clients will take up a considerable portion of your professional responsibilities.

You need to establish yourself as a knowledgeable, reliable, confident, and most importantly, trustworthy individual. Doing so can significantly help in reducing expenses and improving performance ratings.

Here are five ways how you can establish yourself as an insurance broker that your clients can trust.

In this blog

Polish Up Your People Skills

If you want to earn your customer’s trust, working on your people skills is an absolute must!

Since insurance brokers work for their clients rather than for insurance companies, you will need to work on your listening and communication skills. When it comes to the topic of “how to become an insurance broker that your customers can trust”, insurance brokers actively listen to and engage with their clients and prospects, they can develop a lasting relationship that is rooted in trust.

According to a study by the Journal of Business Research, salespeople who are customer-oriented show that they care for the wellbeing of their clients. They do this by actively listening to them. Doing so, helps them adapt their selling behavior.

Remember that you’re the expert, and you’re helping your clients find the right insurance policy for them. What would make them want to keep you around? Everyone likes an agent who will guide them through the complexities of the insurance processes in an understandable manner. How you choose to communicate plays a vital role in establishing trust.

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Make Yourself Available

Think about the last time you called someone during an emergency. Now, remember how frustrated and helpless you felt when your phone call went unanswered. When your client calls you, it is almost always a guarantee that they need to talk about something important. Make sure that you’re providing quality customer service.

Provide timely responses to any queries and phone calls that come your way. When your clients can get a hold of you when they need to, they are more likely to stay happy and content.

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Be Driven And Resilient

People tend to appreciate insurance brokers who show zeal and enthusiasm to help their clients attain their needs. An agent who lacks confidence and doesn’t show any urgency to help their clients will eventually lose their customers.  

Failure and rejections are common occurrences when it comes to selling insurance. When it comes to the topic of “how to become an insurance broker that your customers can trust”, insurance brokers who work in the field need to be able to handle rejections on a daily basis. They need to do so with a smile on their faces and without losing their eagerness and enthusiasm.  

It is vital for you not to misuse your authority and try to find shortcuts while finding your clients their dream coverage. An insurance broker who uses deception and tries to manipulate their clients seldom lasts long in the field.  

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Display Product Knowledge

Oftentimes, when someone decides to buy insurance, they have already put a lot of thought into it. Depending on the type, insurance can be costly and can be a considerable financial drawback for the client. As an insurance broker, you will need to work with a lot of passion and drive to provide your clients with the best options to cater to their insurance needs.

We are also living in an age of immense technological advancements. Revolutionary new products, tools, and techniques in the insurance field are getting launched at an ever-increasing frequency. And it’s not surprising! Research by Statista shows that approximately $14.5 billion was invested globally in Insurtech companies in 2020 alone. If you are to establish a sense of trust, you should be riding the technological wave and using the available resources to serve your customers.

An insurance broker also needs to have properly updated information on all the new tax implications and other legal elements related to the products that they’re selling.

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Live up to Your Promises

Perhaps the most crucial trait that an insurance broker needs to possess is the ability to live up to their promises. Keep notes of your client interactions and the promises that you have made to them. Insurance brokers are salespeople and tend to sometimes oversell their prowess. While it might be able to win over new clients, failure to live up to your promises can cause irreparable and irreversible damage. 

Never over-promise on anything that you can’t deliver. Also, never lie about a policy’s features and limitations just because you feel like it can help you sell it.

In Conclusion

At the end of the day, insurance brokers are salespeople who serve their customers rather than the insurance companies. It is their responsibility to work directly with their clients and find the best insurance policy for them. Since insurance brokers aren’t tied to any insurance companies, they aren’t limited to the options of just a single carrier.

As an insurance broker, you need to provide your clients with an exceptional insurance experience that is driven by high energy and unwavering determination to help them. Knowing proper insurance sales tips and tricks is crucial if you want to become a successful insurance broker.

Equipping yourself with up-to-date and proper product knowledge is also a must. When your customer sees you leading by example, it creates a sense of lasting trust.

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