Last Updated: June 29, 2022

How Can an Insurance Partner Help Your Agency Become Better?

TLTR: This article by Agency Height dives into the advantages of having an insurance partner, its basics, and how one can overcome their business shortcomings. 

Consumer’s insurance needs are rapidly evolving due to the ever-changing technology and impact of the COVID pandemic. This has made many insurers explore new ways to raise consumer awareness and engagement around their insurance offerings. Today, insurers are also looking at ways to facilitate their own growth and needs.

One way they are doing this is through partnerships with other companies. Such partnerships allow companies to integrate into each other’s work seamlessly. By working with an insurance partner, agencies can improve their strengths and overcome any shortcomings they had as an independent agency. 

In this blog

What Are Insurance Partnerships? 

In the most basic definition, an insurance partnership is an agreement between two or more people to start a business, they agree on certain rules and regulations that will govern how their company operates.  

Depending on how their insurance business performs, such agreements can be either in writing or verbalized for greater certainty when it comes to profit sharing. In such cases the liability is shared equally among all parties involved so no single person or business’ assets are targeted by creditors should anything happen during operation. 

Insurance companies can partner with other insurers to create new ways of solving business challenges in the industry. This partnership brings together two very different cultures that may be unfamiliar to each other’s ways, but have found success when understanding and respecting the others’ values while still working hard at what they believe. 

How Can Your Agency Benefit from Insurance Partnerships?

If you’re looking for a solution that can help you meet the changing needs of today’s insurance industry, look no further than working with an insurance partner. 

With a focus on innovation and customer service, you’ll stay ahead of the curve when it comes to understanding and meeting the evolving needs of your customers. And it’s not just the needs of customers that you need to focus on. Your needs as an insurance professional are also equally important if you’re moving forward as an insurance partner. 

As an insurance agency, you and your potential partner have extensive experience working with a variety of different industries and clients. With that in mind, a partnership is uniquely positioned to help you build stronger connections with your customers and grow your business. 

Whether you’re considering a partnership for the first time or are looking to expand on an existing relationship, there are many benefits to consider.  

Some of these benefits may include:  

  • A wider range of products and services  
  • Increased access to important data and analytics  
  • Greater flexibility and agility  
  • Insight into new customer segments 
  • Improved claims management 
  • Higher commission splits 
  • Access to more carriers 
  • Greater growth 
  • Lower overhead and expenses 

Why Should You Partner with Someone?

Whether you’re looking for help with customer service, marketing, and outreach, or product development and optimization, another insurance agency can have the expertise and resources to help you achieve your goals. The same can be applied for your agency as well. 

If you or another agency has a proven track record of success and an unwavering commitment to customer satisfaction, bringing in an insurance partner is the ideal move. This helps businesses looking to stay ahead of the curve in today’s rapidly changing insurance landscape.  

When you’re looking to grow your book of business and connect with more customers, being in a partnership can help you as well the agency you want to partner with. With an insurance partner by your side, you can benefit from their list of customers, industry contacts, and more carriers. They would benefit from yours as well. 

Sometimes, insurers lack of trust by the market and an understanding about clients forces them out. By partnering with organizations that already work in the sector, insurers can leverage their knowledge while reaching new customers who would not have been accessible otherwise due to ties between markets or because it’s too difficult for insurance companies themselves. 


Things To Remember Before Getting an Insurance Partner

To ensure successful partnerships, insurers need to make sure they are prepared for the fast-moving culture of startups. They also want these deals done right and won’t back down from a challenge no matter how difficult it may seem. 

Find the RIGHT Insurance Partner

Insurers must continue to monitor the market and develop relationships with potential partners by attending conferences, building connections within venture capital investors & tech accelerators, and working closely with data insight providers. This will help insurers understand solutions available in today’s landscape better while keeping an eye on trends surrounding products or business models as well. As an agency looking for an insurance partner, you will benefit only if you’re sure about the organization you choose to partner with. 

And, when you’ve decided on a shortlist of partners, it helps if you ask certain questions to see if they’re a good fit for you. The questions can be as follows 

  • Is the agency well equipped to handle large or small clients? 
  • Have they worked with other agencies in the past? 
  • How long have they been in business? 
  • Who are their investors and how much have they raised financially? 
  • What kind of business model are they applying, and is it beneficial for us?

If you’re able to find answers to these questions and many similar ones, it can help you move forward as an insurance partner. 

Prioritize Your Needs

The risks of partnering with another agency for the wrong reasons are high. Insurers need to assess how they can benefit, and not just explore opportunities or look at other insurers as potential insurance partners. This way you’ll avoid wasting time on partnerships that don’t work out in your favor! 

To find the perfect insurance partner, it is important that you first understand and prioritize your needs. In addition to that you also need to keep an eye on any problems your potential partner might be facing. Only after understanding this, will you be able to identify who can help develop your solution into something useful or integrate what was developed into its business model without any major hiccups along way. 

It is not easy to get into a partnership, but if companies are able find a way by integrating their innovation efforts with other departments within the same company alongside an insurance partner, then they can create new products that will benefit everyone. 


Streamline The Insurance Partnership Process

The burden of dealing with long, laborious, and detailed partnership processes can be overwhelming for small agencies or startup companies. This leads to friction between insurance partners who lack the time to handle these rigorous tasks due to their size; resulting in an increased demand for them that may not yet have been understood by larger corporations. This can lead to high cost per-transaction fees if they continue down this path unchallenged. 

Overcoming these obstacles will require building stronger working relationships within each sector as well as diverse skill sets from outside experts which includes lawyers, consultants, and managers to name a few. 

To make sure the partnership is successful, it’s important for you to find someone who is willing to work closely as a partner throughout its duration. This will help avoid any unnecessary friction between members within your organization. For such cases, a partnership success manager or team can be assigned to make sure the partnership stays on track. 

Have A Good Investment Plan

Partnerships should be structured in a way that reflects and supports progress. In this regard, insurance partners can take the approach of staging funding for budgeting purposes similar to how venture capitalists handle their investments; by making larger initial commitments with milestones tied directly back into achieving predefined key performance indicators (KPIs). This helps partnerships start out small while still allowing them access to more resources over time as they grow into well-established organizations. 

When creating an investment portfolio, it’s crucial that each project carries its own risks and also has different reward potentials. Also, trying the staged approach to project management ensures that investment capital is used efficiently and in a way which encourages project momentum. This enables insurance companies to shut failing projects down, preserving remaining funds for future endeavors. 


Whether you’re looking for assistance with marketing and outreach or product development and optimization, you and your partner have your own experience and resources to help both of you reach new heights in the competitive insurance landscape.  

Insurance agencies and other startup companies have been a great partner to insurers in helping them grow. With these partnerships, they are able to get new ideas that can help with their business problems while also improving the customer experience for consumers at large! To make sure this happens smoothly from start-to finish though it’s important as an organization lead with need–and prepare yourself accordingly by setting up what you’ll need early on before going any further into partnership territory. 

So, if you’re ready to take your company to the next level, you’ll definitely benefit from finding an insurance partner that benefits you. 


Frequently Asked Questions

How to grow your book of business?

While there are multiple ways to brow your book of business, it all boils down to the following three: 

  • Keep an eye on the competition 
  • Appeal to existing clients 
  • Curate a list of top industry talents  

What is an insurance collaboration?

Insurance companies are graded on the collaboration index for how well they work with their suppliers and vendors. The collaboration index is based upon feedback from these parties to industry. 

What business models do insurance companies use?

Insurance companies take a lot of risks in order to make money, but they do it by pooling all these individual payers together and then redistributing them across their portfolios.  

They generate revenue in two ways. The first way is by charging premiums, and the second is reinvesting premiums in other interest-generating assets like all private businesses do.  


Agency Height is an online directory and publication platform. We’re dedicated to helping people find the right insurance by bridging the gap between agents and insureds. Our publications are the go-to guide for all things insurance. From blogs and articles that help professionals grow their business to data analysis on trends in our industry, you will surely find what you’re looking for! 

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