Last Updated: October 10, 2022

Fast And Free: 5 Tricks To Gain Auto Insurance Leads

TLTR: Generating auto insurance leads can be challenging for a new insurance agent. This article offers the top fast and free methods of gaining leads in 2021.

Statista reports that about 14.5 million light vehicles were sold in the last year in the U.S. alone. Since car insurance is mandatory in the U.S., it’s safe to say that about 14.5 million car insurance policies were sold in 2020.  

IBISWorld reports that there are currently 422,688 insurance agents in the U.S. as of 2021. With so many insurance agents competing against each other, it might seem daunting to pursue a career in selling insurance. Even for experienced insurance agents, it can get tiring to keep chasing old leads. Luckily, we’re here to help! But before we look at five time-tested, result-driven techniques for generating auto insurance leads, let’s look at the basic pre-requisite for selling auto insurance in the first place.

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Before You Chase Auto Insurance Leads: How to Become an Auto Insurance Agent

You cannot sell any type of insurance in the U.S. without a valid insurance agent license. The National Insurance Producer Registry (NIPR) has all the information on state requirements and educational materials you need to pass the license exam. You can easily register for the exam in the state of your preference from the NIPR website.  

After you’ve passed the exam, the state insurance board will check your background, work history, possible felony records, and other relevant data. After you’ve been cleared, your license to sell auto insurance will arrive in a week.   

Remember, if you just have a life insurance or health insurance license, you can’t sell auto insurance. You will need to sit for a P&C insurance license exam and pass it to sell auto insurance.   


Five Tricks to Gain Auto Insurance Leads

Once you’ve passed your license exam and gotten your auto insurance agent license, you’re ready to take the next step. Check out these five strategies you can use to generate more auto insurance leads.  

Create a Google My Business (GMB) Account to Increase Auto Insurance Leads 

A GMB profile is a practical, free tool you can use to generate and increase auto leads for insurance of any line. A GMB profile will allow you to enter your office location, contact numbers, website, operation time, and more. If you don’t have a website already, Google gives you a free website as well! Your customers can leave reviews, ask questions, and contact you directly through your public GMB profile.  

Realistically, there could be hundreds of auto insurance agencies with a GMB profile around your area. How do you compete with them? If you have basic knowledge of search engine optimization (SEO), you can use it to appear higher in Google searches, which will drive your business further.  

Create a Website and Post Relevant Information to Increase Auto Insurance Leads

Typically, people who are looking for information on auto insurance are the ones who need it. If you’re able to drive that audience to your website with relevant content, they’re more likely to buy from you.   

Maintain a relevant, user-friendly, informational, and optimized website for your auto insurance business so you can convert your prospects into leads.    

Create content that is well-balanced between informational and entertaining. If you don’t have the time to learn SEO or write content, hire writers who will produce content for your website. When your content is optimized for search engines such as Google and Bing, your relevancy increases. So, leads looking for auto insurance will find you more easily.   

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Partner With Auto Dealers and Service Centers to Increase Auto Insurance Leads

Auto dealers and service centers probably see more shoppers who need insurance than you do. So, we recommend partnering with auto dealers, showrooms, and service centers for selling insurance. With a new car comes the responsibility of getting car insurance.   

Get the dealership to recommend you to the people who buy their cars. You can also give discounts or free quotes to those who accept the recommendation and come to you for insurance!  

Referrals and Reviews to Increase Auto Insurance Leads

According to a recent survey by Oracle, people are twice as likely to buy from a business if friends and family recommended it. As an agent, your career relies on satisfied, happy customers. So, why not have them recommend you to their loved ones?   

Create a referral program so that you send your referrer prizes such as gift baskets, car-wash coupons, exclusive discounts, or more for every successful referral. Word of mouth is very reliable and inexpensive, if not free!  

After their loved ones, people often rely on anonymous reviews and testimonials to make their shopping decisions. Moreover, having anonymous reviews and testimonials on your website can bolster your reputation with a new audience. Also, ask for reviews and testimonials from your satisfied customers regularly.   

If someone leaves a negative review, don’t panic or get defensive and try to get it taken down. Instead, address the situation as politely as possible and see if it can be resolved. Since the reviews and replies are public, any negative feedback is undesirable. But when the audience sees that you’ve responded to a complaint with thoughtful concern, they’re more likely to trust you.

Connect with Insurance Agencies to Increase Auto Insurance Leads

Independent auto insurance agents do not have it easy these days. Moreover, with competition piling up every day, the pressure to sell more insurance than your fellow agencies can be nerve-wracking. On the other hand, working as a captive agent may mean that you let go of some regions of control in your career. For example, you will be limited to only the products your company offers, and you won’t be the owner of your book of business. Of course, being a captive agent for a big brand means that you’re backed by a big name and a cozy budget. But is it worth losing your freedom?  

Instead, working with insurance agency platforms that have partnered with multiple insurance companies will allow you to retain your freedom as an agent. You’ll also sell virtually unlimited quotes and take control of your work hours and client list.   

If you’re contemplating whether to work independently or in partnership with franchises and aggregators, look at some of these agencies:  

Increasing Auto Insurance Leads from Home

Selling insurance from home was not the norm until 2020, right after the COVID-19 pandemic hit. Moreover, with most of the U.S. population staying in and working from home, the insurance industry followed suit.   

The internet and technology are picking up pace and making remote workplaces possible in all facets of life. On the same hand, time for commuting is eliminated, office expenses are reduced, and team productivity is increased! So, selling auto insurance from home is definitely the right move in 2022.  

Here are some ways you can start selling auto insurance with this new work model.  


Auto Insurance Agent Jobs Available in 2022

Invest in a good internet connection 

Consider a great internet connection as your greatest business asset. With the costs of a physical office greatly reduced, you probably have enough funds to get a good internet connection for your home office. Then, you will be chasing auto insurance leads, selling policies, sitting in on virtual meetings, and talking to clients extensively through online means. So, make sure that you’re getting the best connection possible.

Purchase cybersecurity insurance and E&O insurance 

Cybersecurity insurance is an important purchase for everyone working remotely. As auto insurance agents, you’re recording sensitive information about you, your business, and your clients on your computer and the internet. For example, someone hacks into your system, things could go awry for you and your clients. Therefore, you should purchase good cyber liability insurance and protect yourself against any liabilities and losses.

Errors and omissions are one of the most significant liabilities of working auto insurance jobs. For example, your clients are unsatisfied with the auto insurance you’re selling them, or you mistakenly sell them the wrong coverage. Here, the disgruntled clients can claim that you’re fraudulent and file a lawsuit against you. E&O insurance will financially protect you in such a case.

Always opt for video calls whenever possible 

Insurance agents are salespeople, among everything else. Interpersonal skills, charm, and skills to convince people to buy are very important. But how well do your skills translate to voice calls? Do you sound unconvincing or simply cannot connect with your buyers on the phone?

Working from home has its constraints, but there’s a way out! On of the way is to always opt for video calls with your clients. That way, their body language is visible to you, meaning that you can drive the conversation accordingly.

Auto Insurance Leads In Conclusion

It’s not easy selling insurance or generating auto insurance leads from the get-go. But with proper guidance, career support, and financial backing, you will be well on your way to making big bucks in the industry. More importantly, you will be providing your clients with mandatory coverage that will undoubtedly save their lives, finances, and worries.   

If you’re looking to market yourself in an agent directory to gain better visibility with your clients, add listing and start getting leads from insurance seekers in your area.  

Did you find this article helpful? If you did, comment below and tell us how we can improve.  

Auto Insurance Leads FAQs

Do you need a license to sell auto insurance?

Yes, you need a valid insurance agent license to sell any kind of insurance. Make sure that you understand your state’s pre-licensing requirements before you sit for an examination. Some states require you to take a pre-licensing course, while some don’t. If you’re planning to sell life insurance as well as auto insurance, you will have to sit for two different exams.   

Why can’t I just buy auto insurance leads?

Technically, yes. However, the quality of these leads may be sub-par. Some agents argue whether buying leads is even ethical. Many of these purchased leads may have changed their numbers, addresses, or even purchased auto insurance before you got hold of them.   

For auto insurance leads with a high conversion ratio, always make sure to curate your own list of leads.   

How to sell auto insurance to new leads?

If you’re new at selling insurance, you may not be completely comfortable with selling to your clients. Hone your sales skills and always practice beforehand. Make sales pitches and practice them with your colleagues. Join an insurance network and go to meetings and events where you meet peers and learn from them. With time, you’re sure to find your footing.   

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